History of Onitsuka Tiger

Onitsuka Tiger started out as Onitsuka Co. Ltd., in post-World War II Japan. Its founder, Kihachiro Onitsuka, had some very unusual insights when designing his peers.

It is said that he once took an idea for the traction of the soles from the tentacles of the octopus and applied it to a basketball shoe in 1951.

The brand became known as Onitsuka Tiger in the 60s, becoming popular among athletes and solidifying itself. In the 1967 and 1972 Olympics, he built a strong image of high performance.



From 1972, with the popularization of running as a sport, after the Olympic Games, the Japanese brand launched one of the first models focused on this practice: the California.


Under the motto “healthy mind, healthy body”, the Japanese brand produces shoes for all sports and sells more than 30 million pairs a year.

Asics, which is part of Onitsuka Tiger, is a company that always brings many innovations and contributes a lot to the market when it comes to performance.

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